The next frontier of marketing optimization doesn’t look like typical marketing optimization.
Picture this: you’ve completed the marketing optimization checklist:
✔️ SEO is pulling in audiences
✔️ Target customers are defined
✔️ Retargeting and tracking is set up
✔️ A/B testing creatives
✔️ Testing out UGC content, landing pages, TikTok, micro-influencers …
✔️ …
… But your CAC is still high. :(
What’s going on?
Well, you and your competitors all have the same checklist. Awkward.
The next frontier of marketing optimization isn’t typical optimization.
It’s standing out.
It’s out-marketing your competition.
It’s better creative.
How do you optimize that?
It’s possible. But you don’t optimize ads for clicks or digital tracking.
You optimize ads for brand lift. Interest. Humor. Surprise. Liking. Persuasion. The elusive top of funnel metrics.
Right. If only I could tell the persuasiveness of all my concepts…
Turns out you can. With Swayable. If you’re ready to start creating more standout messaging — book your Swayable demo here.
Otherwise — check out the discussion with Bain & Company on optimizing creative with Swayable:
